IFCN Market Intelligence Training

How to turn data into value

27-28th of June 2022, 14:00-18:00 CET | Online

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IFCN Market Intelligence Training

How to turn data into value

1200 EUR /1 seat
  • 100% online training
  • two days lecture & discussion
  • e-book The Strategic Analysis Cycle
  • certificate of participation in the Market Intelligence Training

Training fee: 1200 EUR (excl. VAT)

Additional seat per company: 800 EUR (excl. VAT)

Cancellation policy:

Cancellation between 89 and 60 days before the event: 50% refund.

Cancellation between 59 and 7 days before the event: 20% refund.

Cancellation less than 7 days before the event: no refund

Cancellation up to 90 days before the event: 100% refund.

Your benefits


Grow your expertise

Use the expertly compiled resources in the training to put your knowledge into practice immediately


Drive the design process

Become a change agent and drive the planning of the market intelligence implementation process


Design the future

Understand the market intelligence maturity model and define steps to outperform your competitors


Make better decisions

Learn how to translate the market intelligence cycle into data-driven actions in your company

If you are a:

  • Senior Executive,
  • Marketing Executive,
  • Product Manager,
  • Professional in any form of Business Intelligence,
  • Responsible for Market Intelligence implementation in your company,

...then this training is for you!

Learn more about the IFCN Market Intelligence Training

The IFCN Market Intelligence Training has a unique curriculum and is delivered by highly experienced faculty, specifically tailored to the needs of IFCN Supporter Partners and leading professionals in the world of dairy business. Within this training IFCN answers one of the most frequently asked requests.

“How can IFCN help professionalize our market intelligence capabilities and processes?”

IFCN’s strategic intent is to better serve its partners and customers with Dairy Data, Knowledge and Inspiration. This training is doing just that. It delivers knowledge and inspiration on how to turn data into sharper insights and thus added value for your business.

After having attended this training, you are enabled to design, set-up and run ever more sophisticated market intelligence processes and projects in your companies. Moreover, you are able to better understand techniques for gathering and analysing relevant data to generate exceptional insights as well as the key success factors for organizing the market intelligence in your company.

The training methodology encourages delegate participation through a combination of lectures, group discussions, practical exercises and video clips – designed to develop new skills.

For further questions please contact: Muzaffar Yunusov

Training Programme

Day 1:

Setting up Market Intelligence as a Corporate Function

  • Part 1: The Market Intelligence Maturity Model
  • Part 2: Permanent Data Collection and Dissemination
  • Part 3: Organizing Market Intelligence for Sucess

Day 2:

Executing an MI-project from brief to debrief

  • Part 1: The Market Intelligence Cycle
  • Part 2: Checklist for Data Collection, Analysis and Tools
  • Part 3: How to Turn Intelligence into Action


Portrait of Erik Elgersma

Erik Elgersma

Strategist, Consultant, Trainer & Author

Find more about Erik here

LinkedIn profile of Erik Elgersma
Portrait of Łukasz Wyrzykowski

Łukasz Wyrzykowski

General Manager of the IFCN

LinkedIn profile of Łukasz Wyrzykowski
Portrait of Muzaffar Yunusov

Muzaffar Yunusov

Customer Network Manager of the IFCN

LinkedIn profile of Muzaffar Yunusov

Highlights and participant feedback from the latest IFCN Market Intelligence trainings

Professionalize market intelligence in your organization now!


Contact Us

For further information about the IFCN products or IFCN Dairy Research Network, please contact us using the contact data provided below:

IFCN Dairy Research Network
Schauenburgerstr. 116 - 24118 Kiel, Germany
VAT-ID no. : DE 295011907
Federal tax number: 20/291/45048
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